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Advertising Management, 5e
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Product Highlights
Publish Year
2002
Book Format
Paperback
Pages
501-600 Pages
Book Title
Advertising Management
Additional Details
Sub Genre
Computer Security Books
Author
Batra
ISBN
978-8177588507
Net Quantity (N)
1
Genre
Business & Economics
Publisher
Pearson education
Language
English
Country of Origin
More InformationIndia
Product Details
Name : Advertising Management, 5e
Author : Batra
Book Format : Paperback
Genre : Business & Economics
ISBN : 978-8177588507
Language : English
Pages : 501-600 Pages
Publish Year : 2002
Publisher : Pearson education
Sub Genre : Computer Security Books
The Fifth Edition provides a perfect blend of state-of-the-art theory with current management practice and has been updated, to include current research and readings. The overriding objective of the book is to provide an approach to the management of advertising that is sophisticated, thoughtful and state-of-the-art, while being practical and relevant to real-world advertising planning, decision making and control. The book draws on and attempts to integrate three related disciplines : the behavioral sciences, marketing and advertising research and management science.
Country of Origin : India
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