CONTAGIOUS: Why Things Catch On

Name : CONTAGIOUS: Why Things Catch On

Author : Jonah Berger

Book Format : Paperback

Edition : 1

Genre : Children's & Young Adult

ISBN : 9781451686586

Language : English

Pages : 201-300 Pages

Publish Year : 2018

Publisher : Momentum Publications

Reading age : Adults

Sub Genre : Action And Adventure Novels

The New York Times bestseller that explains why certain products and ideas become popular. “Jonah Berger knows more about what makes information ‘go viral’ than anyone in the world.” —Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious, Berger reveals the secret science behind word-of-mouth and social

Country of Origin : India