
2017
Paperback
201-300 Pages
True Accounts Books
K. VAITHEESWARAN
9788129148025
Biographies
Rupa Publications India
English
India
Name : Failing to Succeed: The Story of India’s First E-Commerce Company
Author : K. VAITHEESWARAN
Book Format : Paperback
Genre : Biographies
ISBN : 9788129148025
Language : English
Pages : 201-300 Pages
Publish Year : 2017
Publisher : Rupa Publications India
Sub Genre : True Accounts Books
In 1999, when hardly anyone in India transacted on the Internet, K. Vaitheeswaran co-founded India’s first e-commerce company. Yet, years later, when e-commerce was exploding in India—despite enjoying first-mover advantage—Indiaplaza shut down. What went wrong? Lack of funding? Wrong strategies? Or was it ‘something else’?For the first time ever, Vaitheeswaran reveals that it was indeed something else—a set of inexplicable events that destroyed what could have been a profitable business (an extreme rarity among technology start-ups). He bares his extraordinary trials and tribulations while dealing with business failure and the impossible pressures that can threaten entrepreneurs in India. Coming at the back of stories of young start-ups raising billions of dollars in funding and creating unicorns in just a few years, as well as the recent setbacks in the e-commerce industry, Failing to Succeed delves deep into the dark side of starting up and its myriad pitfalls.Filled with interesting anecdotes, tongue-in-cheek observations, amazing customer insights, hard-hitting predictions and behind-the-scenes industry happenings, this book is an extraordinary unravelling of the challenges facing technology start-ups in India. It is a must-read for aspiring entrepreneurs, investors, industry professionals or business school students and anyone interested in India’s start-up ecosystem.A pow
Country of Origin : India
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