HOOKED - Nir Eyal

Name : HOOKED - Nir Eyal

Author : Nir Eyal

Book Format : Hardcover

Genre : Business & Economics

ISBN : 9780241184837

Language : English

Pages : 201-300 Pages

Publish Year : 2014

Publisher : Portfolio Penguin

Sub Genre : Humor Fiction Books

Eric Ries, author of The Lean Startup, said, "It's a must-read for anyone interested in driving customer ment. It's the broadest, highest octane, most comprehensive book I've seen on the subject. It's a worthwhile presentation." Ogilvy & Vice Chairman Rory Sutherland MatherNir Eyal shows how successful companies create products that people can't disappoint, and how you can too. Why do some products grab our attention and others fail? Why do habits lead us to in certain things? How technology holds us back Is there an underlying pattern for what to do? Nir Eyal uses the hook model to answer these (and many other) questions. The hook model is a four-step process that, when incorporated into your product, subtly drives customer behavior. Through a series of "hook cycles", these products keep people coming back without resorting to costly advertising or aggressive messaging. The book he wrote, which I wish I could have had as a startup founder, is a guide to building better products rather than abstract theory. Hooked was written for product managers, designers, marketers, startup founders, and anyone who wants to understand how products influence how we behave. Actionable steps for building products that people love. And compelling examples from the iPhone to Twitter to Pinterest to the Bible App.

Country of Origin : India