influence: The Psychology of Persuasion (Collins Business Essentials) Paperback Self-Help books

Name : influence: The Psychology of Persuasion (Collins Business Essentials) Paperback Self-Help books

Author : Robert B. Cialdini

Book Format : Paperback

Genre : Health, Family & Personal Development

ISBN : 9780061241895

Language : English

Pages : 301-400 Pages

Publish Year : 2006

Publisher : Harper Business

Sub Genre : Other Self-Help Books

About the Author About the Author : Dr. Robert B. Cialdini is an American psychologist, professor and writer with expertise in the areas of persuasion, compliance and negotiation. Sometimes referred to as the Godfather of Influence, Robert B. Cialdini is one of the most cited and respected social psychologists worldwide. He is also the founder and president of Influence At Work, a strategic planning and consulting organization aimed at assisting companies in increasing their performance. Dr. Cialdini's clientele includes organizations like Google, Microsoft, Cisco Systems, Bayer, Coca Cola, KPMG, AstraZeneca, Ericsson, , Merrill Lynch, Nationwide Insurance, Pfizer, AAA amongst many others.

Country of Origin : India