My Life in advertising Claude C. Hopkins

Name : My Life in advertising Claude C. Hopkins

Author : Claude C. Hopkins

Book Format : Paperback

Genre : Reference

ISBN : 9788121249522

Language : English

Pages : 201-300 Pages

Publish Year : 2023

Publisher : Gyan Publishing House

About The Book : "My Life in Advertising" serves as the autobiographical account of Claude C. Hopkins, renowned for the business classic "Scientific Advertising." Unlike a personal history, this book unfolds as a business narrative, each chapter driven by the chief objective of providing valuable insights to those willing to heed Hopkins' advice. Delve into the wisdom of the test marketing and coupon sampling innovator, gaining a wealth of experience. This volume combines two landmark works, offering timeless principles and fundamental concepts that continue to hold relevance in today's business landscape. About The Author: Claude C. Hopkins (1866–1932) was a pioneering American advertiser and author known for popularizing advertising slogans and advocating test campaigns, notably using coupons in direct mail to assess marketing effectiveness. After a diverse career in advertising, he joined Lord & Thomas in 1907, where he emphasized product research and "reason-why" copywriting. Hopkins meticulously tracked advertising results, testing various elements to enhance responses and cost efficiency. Notable successes include boosting Bissell Carpet Sweeper sales and popularizing tooth brushing through campaigns for. His influential book, "Scientific Advertising" (1923), remains a cornerstone in marketing literature. Hopkins passed away in September 1932. The Title 'My Life in adverti

Country of Origin : India