Platform Revolution Paperback 2017 by Geoffrey G. Parker

Name : Platform Revolution Paperback 2017 by Geoffrey G. Parker

Author : ALREADY MENTIONED

Book Format : Paperback

Genre : Business & Economics

ISBN : cg4r564534

Language : English

Pages : 401-500 Pages

Publish Year : 2017

Publisher : ALREADY MENTIONED

Sub Genre : Business Analysis Books

A practical guide to the new economy that is transforming the way we live, work, and play.Uber. Airbnb. . . PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What’s the secret to their success? These cutting-edge businesses are built on platforms : two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne, and Sangeet Paul Choudary reveal the what, how, and why of this revolution and provide the first “owner’s manual” for creating a successful platform business. Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, inc

Country of Origin : India