Strategic Management: An Integrated Approach: Theory & Cases

Name : Strategic Management: An Integrated Approach: Theory & Cases

Author : Charles W. L. Hill

Book Format : Paperback

Edition : 2020

Genre : Business & Economics

ISBN : 9789353505554

Language : English

Pages : 701-800 Pages

Publish Year : 2020

Publisher : Cengage India Private Limited

Sub Genre : Marketing Management Books

This comprehensive and engaging text presents the accumulated knowledge of strategic management scholarship in a way that is very accessible to students. Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, The 12th edition features an increased emphasis on the changing global economy and its role in strategic management. Written by the authors the 30 cases cover small, medium, and large companies from a large range of industries and nations. Featured cases in this edition include Tesla motors, india's tata group, , Uber, Google, and staples.

Country of Origin : India