Blue Ocean Strategy: How to Create uncontested Market Space and Make the Competition Irrelevant

Name : Blue Ocean Strategy: How to Create uncontested Market Space and Make the Competition Irrelevant

Author : Renee A. Mauborgne

Book Format : Paperback

Edition : 2022

Genre : Business & Economics

ISBN : 978-1625274496

Language : English

Pages : 201-300 Pages

Publish Year : 2022

Publisher : Harvard Business School Press

Reading age : Adults

Sub Genre : Contemporary Fiction Novels Books

OVER 4 MILLION COPIES SOLD

WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER

RECOGNIZED AS ONE OF THE MOST AND IMPACTFUL STRATEGY BOOKS EVER WRITTEN

The global phenomenon that has sold over 4 million copies, is published in a record-breaking 47 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.

In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating "blue oceans"—untapped new market spaces ripe for growth.

BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture

Country of Origin : India