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Consumer Behavior - A Digital Native | First Edition | By Pearson Paperback – 1 August 2019
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Product Highlights
Publish Year
2019
Book Format
Paperback
Pages
More than 1000 Pages
Sub Genre
Business Finance Books
Additional Details
Author
Varsha Jain,Jagdish Sheth, Don E. Schultz
ISBN
? 9789353437695
Genre
Business & Economics
Edition
1ST
Publisher
PEARSON
Language
English
Country of Origin
More InformationIndia
Product Details
Name : Consumer Behavior - A Digital Native | First Edition | By Pearson Paperback – 1 August 2019
Author : Varsha Jain,Jagdish Sheth, Don E. Schultz
Book Format : Paperback
Edition : 1ST
Genre : Business & Economics
ISBN : ? 9789353437695
Language : English
Pages : More than 1000 Pages
Publish Year : 2019
Publisher : PEARSON
Sub Genre : Business Finance Books
In this Edition : 1. Opening and closing case studies in each chapter bring to light how major brands are embracing technology and connectivity to ease digital natives in their buying process. 2. Detailed explanations on how the perceptions of consumers are developed through the five senses. The book further explains their persuasive nature in the digital environment. 3. Detailed discussions on the influence of omnichannel on consumer behavior across various products, categories and services.Key Features: • Encompasses pioneering concepts • Latest developments and in-depth case studies • Combination of practical, real-world focus with visual pedagogy • Presents an engaging and exciting look at the changes in consumption pattern of the digital nativeV
Country of Origin : India
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