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CONSUMER BEHAVIOR (Third Year ((T.Y.) B. Tech Course In Computer Engineering, Ai & Ml, Ai & Ds, Artificial Intelligence - Semester-6 DBATU)
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Product Highlights
Publish Year
2023
Book Format
Paperback
Pages
101-200 Pages
Author
Dr. Shaila Bootwala , Dr. Zakira Shaikh
Additional Details
ISBN
9788119117024
Genre
Higher Education Textbooks
Publisher
Nirali Prakashan
Edition
First
Language
English
Semester
VI
Country of Origin
More InformationIndia
Product Details
Name : CONSUMER BEHAVIOR (Third Year ((T.Y.) B. Tech Course In Computer Engineering, Ai & Ml, Ai & Ds, Artificial Intelligence - Semester-6 DBATU)
Unit 1 : Introduction to the Study of Consumer Behavior - Unit 2: Market Segmentation and Positioning - Unit 3: Models of Consumer Behavior - Unit 4: Psychological Influences on Consumer Decision Making - Unit 5: Diffusion of Innovation Diffusion Process - Model Question Papers
Country of Origin : India
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Nirali Prakashan
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