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Drivers and Barriers for Online Consumer Behavior
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Product Highlights
Publish Year
2023
Book Format
Paperback
Pages
51-100 Pages
Sub Genre
Economics
Additional Details
Author
Dr. Anita Maheshwari
ISBN
978-93-93557-29-2
Genre
Business & Economics
Edition
First
Publisher
Shashwat Publication
Language
English
Country of Origin
More InformationIndia
Product Details
Name : Drivers and Barriers for Online Consumer Behavior
Author : Dr. Anita Maheshwari
Book Format : Paperback
Edition : First
Genre : Business & Economics
ISBN : 978-93-93557-29-2
Language : English
Pages : 51-100 Pages
Publish Year : 2023
Publisher : Shashwat Publication
Sub Genre : Economics
Who doesn't love shopping? Of course, most of us. Evolution of internet and digitalization in all walks of life have created a paradigm shift in shopping patterns from bricks and mortar to online shopping. Though consumers have started welcoming and adopting this new phenomenon but still the move is not in its full swing. Consumers are somewhat reluctant to use it as they are facing various kinds of obstacles. Since consumers are central point of any business to achieve success, it is imperative to analyze and understand consumers behavior and attitudes to make them satisfied. The book makes an attempt to assess the web-based shopping behavior of consumers in India.
Country of Origin : India
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