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Hooked: How to Build Habit-Forming Products-Paperback
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Product Highlights
Publish Year
2014
Book Format
Paperback
Pages
201-300 Pages
Sub Genre
Other Self-Help Books
Additional Details
Author
Nir Eyal
ISBN
9780241184837
Genre
Health, Family & Personal Development
Publisher
Portfolio
Language
English
Country of Origin
More InformationIndia
Product Details
Name : Hooked: How to Build Habit-Forming Products-Paperback
Author : Nir Eyal
Book Format : Paperback
Genre : Health, Family & Personal Development
ISBN : 9780241184837
Language : English
Pages : 201-300 Pages
Publish Year : 2014
Publisher : Portfolio
Sub Genre : Other Self-Help Books
About the Author Nir Eyal spent years in the video gaming and advertising industries where he learned, applied, and at times rejected, techniques described in Hooked to motivate and influence users. He has taught courses on applied consumer psychology at the Stanford Graduate School of Business, the Hasso Plattner Institute of Design, and is a frequent speaker at industry conferences and at Fortune 500 companies. His writing on technology, psychology, and business appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.
Country of Origin : India
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