Influence: The Psychology of Persuasion (Robert B. Cialdini, PH.D.)

Name : Influence: The Psychology of Persuasion (Robert B. Cialdini, PH.D.)

Considered experimental social psychologist Robert B. Cialdini's best known work, Influence : The Psychology Of Persuasion is a classic on the art of persuasion and the psychology of saying 'yes'. With an aim to make better persuaders out of its readers, this book comes with the 6 famous principles of influence designed by Cialdini. Summary Of The Book With or without one's knowledge, every individual is required to persuade someone or the other in a demanding day's life. Whether at home, at school or at high level business propositions, influence and persuasion are highly effective tools to turn around people's decisions and get them to say 'yes'. In this book, Robert B. Cialdini puts down his 35 years of research and experience in order to coach readers in this vital skill. The book categorically explains the elemental psychology of saying 'yes' and suggests ways to apply this learning in influencing and persuading people more effectively. Drawing from a 3 year long scrupulous study about what moves people, Cialdini outlines 6 objective principles or as referred to in the book, 6 weapons of influence that equip one with this unique skill. The principles of Reciprocation, Scarcity and Social Proof are a few discussed in the book. In addition to thoroughly analyzing and detailing each principle, the author quotes practical real life examples wherever relevant. Though highly c

Country of Origin : India