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Marketing Management 15/e (Old Edition)
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Name : Marketing Management 15/e (Old Edition)
Author : Philip Kotler
Book Format : Paperback
Edition : 15th Edition
Genre : Reference
ISBN : 9789332557185
Language : English
Pages : 801-900 Pages
Publish Year : 2015
Publisher : Pearson Education India
Sub Genre : Marketing Management Books
The world of marketing is changing –and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management, 15/e, is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice. The fifteenth edition is updated wherever appropriate to provide the most comprehensive, current, and engaging marketing management text as possible.
Country of Origin : India
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