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Marketing Management, 16e
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Product Highlights
Publish Year
2022
Pages
601-700 Pages
Book Format
Paperback
Book Title
Marketing Management, 16e
Additional Details
Sub Genre
Marketing Management Books
Author
G.Shainesh Philip Kotler & Kevin lane Keller
ISBN
9789356062665
Net Quantity (N)
1
Genre
Business & Economics
Publisher
Pearson Education India
Edition
16th Edition
Language
English
Country of Origin
More InformationUnited Kingdom
Product Details
Name : Marketing Management, 16e
Author : G.Shainesh Philip Kotler & Kevin lane Keller
Book Format : Paperback
Edition : 16th Edition
Genre : Business & Economics
ISBN : 9789356062665
Language : English
Pages : 601-700 Pages
Publish Year : 2022
Publisher : Pearson Education India
Sub Genre : Marketing Management Books
Marketing Books, Management Books, Analysis & Strategy books
KEY FEATURES
1.) Including Indian case studies with new age businesses
2.) Marketing emphasizes a key marketing concept for in-depth coverage and better understanding3.) Marketing Spotlight–relevant real-world cases of companies and brands to illustrate the marketing concepts
4.) Chapter-end summary for a comprehensive and quick review.
About the Book
This edition has been updated keeping in view the tremendous disruptions in the business models due to the ongoing globalization, the increasing role of corporate social responsibility; technological advancement, growth in e-commerce, increasing digital communication, the growing impact of social media, and the widespread use of data analytics, marketin
Country of Origin : United Kingdom
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