ogilvy on advertising

Name : ogilvy on advertising

Author : David Ogilvy

Book Format : Paperback

Genre : Business & Economics

Language : English

Pages : 401-500 Pages

Publish Year : 2023

Publisher : monk

Sub Genre : Contemporary Fiction Novels Books

Behave : The Biology of Humans at Our Best and Worst by Robert Sapolsky is a groundbreaking and deeply insightful exploration of why humans act the way they do, blending neuroscience, psychology, sociology, and evolutionary biology.

Sapolsky—a renowned neuroscientist and primatologist—dives into the layers of human behavior, starting from the milliseconds before an action occurs, going back through hormones, brain structure, childhood, culture, genetics, and even evolutionary history. With clarity and wit, he examines everything from aggression and empathy to morality, tribalism, and free will.

What sets Behave apart is its structure : each chapter peels back a deeper layer of influence, showing how momentary impulses are shaped by long-term biological and social factors. It’s a masterclass in interdisciplinary science, challenging readers to rethink simplistic notions of “good” and “evil.”

At once profound, humorous, and humane, Behave is a powerful examination of the human condition, urging empathy and understanding in a complex world.

Country of Origin : India