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Understanding Michael Porter - Joan Magretta
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Product Highlights
Publish Year
2011
Book Format
Paperback
Pages
201-300 Pages
Book Title
Understanding Michael Porter
Additional Details
Sub Genre
Management Guidance/Self Help Books
Author
Joan Magretta
ISBN
9781422160596
Net Quantity (N)
1
Genre
Health, Family & Personal Development
Publisher
Harvard Business Review Press
Language
English
Country of Origin
More InformationIndia
Product Details
Name : Understanding Michael Porter - Joan Magretta
Author : Joan Magretta
Book Format : Paperback
Genre : Health, Family & Personal Development
ISBN : 9781422160596
Language : English
Pages : 201-300 Pages
Publish Year : 2011
Publisher : Harvard Business Review Press
Sub Genre : Management Guidance/Self Help Books
Michael Porter's frameworks on competitive advantage, the value chain, five forces, industry structure, differentiation, and relative cost serve as the foundation for understanding how companies achieve and maintain competitive success. However, despite his widespread recognition in the business world, many managers misconstrue and misapply his concepts.
Country of Origin : India
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