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Understanding Michael Porter
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Product Highlights
Publish Year
2018
Book Format
Paperback
Pages
201-300 Pages
Sub Genre
Contemporary Fiction Novels Books
Additional Details
Author
Magretta Joan
ISBN
9781422160596
Genre
Business & Economics
Edition
first
Publisher
Redstar
Language
English
Country of Origin
More InformationIndia
Product Details
Name : Understanding Michael Porter
Author : Magretta Joan
Book Format : Paperback
Edition : first
Genre : Business & Economics
ISBN : 9781422160596
Language : English
Pages : 201-300 Pages
Publish Year : 2018
Publisher : Redstar
Sub Genre : Contemporary Fiction Novels Books
Understanding Michael Porter : The Essential Guide To Competition And Strategy is a comprehensive book providing a summary of Porter’s ideas and a link between Porter’s different concepts, and informs how they are connected to the practical situations in life. The main concepts covered in this book are competitive advantage, five forces, differentiation, the value chain, relative cost and industry structure.
Michael Porter is known for his groundbreaking concepts about how companies can achieve and sustain competitive success. However, not everybody in business is able to decipher Porter’s concepts and thus working managers are unable to use them properly in real life. This book provides the first concise and easy to understand summary of Porter’s revolutionary ideas.
Country of Origin : India
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